--- title: Get Started with the Essentials of Commercial Impact image: https://busdevpro.com/hubfs/The%20Four%20Phases%20of%20the%20Activation%20Framework%20(300%20x%20175%20px).png --- [Skip to content](https://busdevpro.com/get-started-with-the-essentials#main-content) ![Activation Framework](https://busdevpro.com/hs-fs/hubfs/BusDevPro%20Logo%20Header.png?width=300&height=60&name=BusDevPro%20Logo%20Header.png) - [See it in Action](https://busdevpro.com/get-started-with-the-essentials) - [FREE Webinar](https://busdevpro.com/demand-generation-webinar) - [60 Minute Activation Session](https://busdevpro.com/60-minute-breakthrough-session) - FREE Resources Show submenu for FREE Resources - [Symptoms of Neglected Demand Generation](https://busdevpro.com/10-symptoms-of-a-neglected-demand-generation-strategy) - [Demand Generation Health Check](https://busdevpro.com/demand-generation-health-check) - [Funnel Calculator](https://busdevpro.com/funnel-calculator) - [Opportunity Health Check](https://busdevpro.com/opportunity-health-check) - [Campaign ROI Calculator](https://busdevpro.com/roi-calculator) Open main navigation Close main navigation - [See it in Action](https://busdevpro.com/get-started-with-the-essentials) - [FREE Webinar](https://busdevpro.com/demand-generation-webinar) - [60 Minute Activation Session](https://busdevpro.com/60-minute-breakthrough-session) - FREE Resources Show submenu for FREE Resources - [Symptoms of Neglected Demand Generation](https://busdevpro.com/10-symptoms-of-a-neglected-demand-generation-strategy) - [Demand Generation Health Check](https://busdevpro.com/demand-generation-health-check) - [Funnel Calculator](https://busdevpro.com/funnel-calculator) - [Opportunity Health Check](https://busdevpro.com/opportunity-health-check) - [Campaign ROI Calculator](https://busdevpro.com/roi-calculator) - [7 Day Challenge](https://busdevpro.com/demand-generation-challenge) [7 Day Challenge](https://busdevpro.com/demand-generation-challenge?hsLang=en) # Get Started The best way to learn is through personal hands-on experience, followed by teaching others how to replicate the very skill you've just learned. The Activation Programme is a repeatable framework that you can apply time and time again - learn once, share and embed.  The Core ESSENTIALS Challenge delivers you every opportunity to familiarise yourself with the fundamentals of the Activation Framework and rapidly benefit from valuable commercial impact. ## Generate More DEMAND,  More LEADS,  More CUSTOMERS, More REVENUE ### Customer Success Story: 33% uplift in Sales from existing customers in just a few weeks. Essentials   **From £5,000** **Take the 30-day Challenge of 3 activators** **What's Included:** - Defining a well-formed outcome. - Reveal the Activation Point©. - Execute the plan. ***Example:**  Design, build and deploy a d**emand ge******neration initiative to deliver the necessary net new pipeline for a commercially valuable revenue target.***  *We get hyper-focused on the prize. A single, intensely clear and detailed version of the aspirational outcome,  what success means,  and the reward that lies behind it.* *This is ideal for demand generation initiatives because we are presented with an urgent time frame (say, the next 30 days or next quarter). We have a clear financial target (say £50k overall or per sales rep.). We know what success looks like, and we know what failure brings.*  *We work to ensure that we go only when we are fully committed,   when we are fully charged and have all the resources critical to carrying us through to the end. This is a one-way trip, and we will not falter.* *An essential element to the success of our endeavours is a bulletproof plan. A fundamental operational resource constructed to maximise impact through winning execution.* ### The Well Formed Outcome **To raise our game.** To capture 75 enquiries from which marketing will qualify 20% that have buying intent (MQL),  from which Sales will qualify 20% as being viable prospects (SQL) and from which we will convert 3 into customers, generating **£50k revenue for each of our 3 Sales reps.**  [Use this funnel calculator](https://busdevpro.com/funnel-calculator?hsLang=en) ### The Activation Point We must **overcome the inertia in our market**. It is our duty to lead the market out of the fog that has blanketed our industry for over 2 years. A leader is needed to instigate change and show a way forward. It is us. We provide the leadership that is vital to survival.  We have been asleep, and we must jolt ourselves into action for our customers, our employees and our own benefit too. We now **Rise To The Challenge!** [The Breakthrough Session Delivers](https://busdevpro.com/60-minute-breakthrough-session?hsLang=en) [7 Day Quick Start Demand Generation Challenge](https://busdevpro.com/demand-generation-challenge?hsLang=en) ## Deploy a preconfigured Accelerator The best way to get started and build confidence is to deploy a Quick Start pilot project by deploying our Essentals option that encompass the Core elements of the Activation Programme [![challenge60](https://busdevpro.com/hubfs/challenge60.jpg "challenge60")](https://challenge60.com/) ![challenge60](https://busdevpro.com/hubfs/challenge60.jpg "challenge60") ![challenge60](https://busdevpro.com/hubfs/challenge60.jpg "challenge60") ### Winning Execution 1. **Unite Sales and Marketing** 2. Connect with our Customers.  Talk to them, and ask them directly and unapologetically, "**What is it that is stopping you from breaking through the inertia?**" 3. Ask them, "**What 3 things can we do now that will make a difference to you?**" 4. Collate all the answers and find common themes. Craft a price of content that will **precisely answer each of these requests.** 5. Transparently and freely offer the solution. **This will generate interest and demand.** 6. Set up a system to not only track interest but also to help us to dilligently follow up and **relentlessly work on personalising solutions.** 7. Be interested.  Constantly ask questions. **Make connections**. **Be of service**. Close the gap. 8. **Co-create** solutions with our customers. **Collaborate**. 9. Qualify at every stage. 10. Make the offer. Ask for the order. **Close the deal.** ### Commercial Performance Coaching We applied a tried and tested coaching model. It's simple, effective, repeatable and proven to get results. To bring teams together, we also invited the team members to take part in DiSC personal preferences assessment and to share communication styles. Genuinely insightful, a personal asset that can be referred to again and again. **An absolute winner.** ### Absolute Accountability How do I know that we have completed this initiative? What is it going to take from me to get there? How do I know that we are on track? What needs to happen if I drift off the path? To **Make This Happen,** what am I going to commit to doing? > ## **"One-third of our business has come from our ability to continuously follow up with our customer base since implementing a new sales management solution"** > > > > ![Business Man](https://busdevpro.com/hubfs/Business%20Man.png) > > JW > > Group Commercial Director - RTW ## What Next? ### Make It Happen! There is no doubt you have a need, and you are clearly more than curious. Take the next best step. Act now and let's get started on the road to helping you generate **More DEMAND,  More LEADS,  More CUSTOMERS, More REVENUE**  [Connect Now!](https://busdevpro.com/discovery-call?hsLang=en) [![Activation Framework](https://busdevpro.com/hs-fs/hubfs/BusDevPro%20Logo%20Header.png?width=300&height=60&name=BusDevPro%20Logo%20Header.png "Activation Framework")](https://busdevpro.com?hsLang=en) The ultimate collection of resources for high-performing Business Development Professionals. linkedin-in icon - [Home](https://busdevpro.com) - [Resources](https://busdevpro.com/resources) - [Pricing](https://busdevpro.com/programme-pricing) - [FREE Health Check](https://busdevpro.com/demand-generation-health-check) **Resources** **Telephone: 0203 398 8920** **Address: Kings Head House, 15 London End, Beaconsfield, Buckinghamshire, HP9 2HN** Copyright © 2026,